When tasked to create a mock commercial for a brand of your choice, choosing Ford was an easy decision for me. Although I have never owned one, I love the F150 line, especially the Raptors.

 

I originally found inspiration for this project from one of my favorite YouTubers, Peter Mckinnon, who also repurposed content from the ​Ford Media Center Website. 

​

For this commercial, it was important to me to highlight the main selling aspects of the truck in an upbeat and adventurous tone to mimic the experience of owning a Ford Raptor. 

​

This 30-second commercial would be featured on TV first, then uploaded to the Ford YouTube channel. 

​

My roles: Video Editor, Animator and Social Strategist

​

This project was created using Adobe Premiere Pro and Adobe After Effects.

​

*The audio used is called "Rock Sport Extreme" by Infraction, I do not assume credit for the video or audio in this composition*